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TREASURE TREES EARTH DAY CAMPAIGN
PROBLEM:
Create a campaign promoting Earth Day.
SOLUTION:
A campaign concept promoting the treasuring of trees for Earth Day, featuring a logo, advertisements, and merchandise, including sweatshirts, t-shirts, and mugs. The design centers on a treasure chest with a tree growing out of it, visually conveying that trees are treasures and reinforcing an engaging, eco-conscious message.
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