PROBLEM:
Create a brand identity for a fictitious brand.

SOLUTION:

A fun and approachable brand identity designed for Swirl Ice Cream Shoppe, a fictitious ice cream shop offering gluten-free, nut-free, and dairy-free options. The project includes logo design, stationery (business cards, letterhead, and envelopes), a branded delivery truck, and in-store merchandise, creating a cohesive and inviting brand experience from storefront to takeaway.